Twisting Text Effect
The word is sliced into eight bands that each spin a full turn a moment after the one above, so it twists like a ribbon before settling flat. The bands are clip-path slices of the same text.
Also known as: ribbon twist text, twist text animation css, helix text effect.
HTML
<div class="txt-twisting-text" aria-label="TWIST"><span class="txt-twisting-text-bands" aria-hidden="true"><span style="--i: 0; clip-path: inset(0% 0 86.9% 0)">TWIST</span><span style="--i: 1; clip-path: inset(11.9% 0 74.4% 0)">TWIST</span><span style="--i: 2; clip-path: inset(24.4% 0 61.9% 0)">TWIST</span><span style="--i: 3; clip-path: inset(36.9% 0 49.4% 0)">TWIST</span><span style="--i: 4; clip-path: inset(49.4% 0 36.9% 0)">TWIST</span><span style="--i: 5; clip-path: inset(61.9% 0 24.4% 0)">TWIST</span><span style="--i: 6; clip-path: inset(74.4% 0 11.9% 0)">TWIST</span><span style="--i: 7; clip-path: inset(86.9% 0 0% 0)">TWIST</span></span></div>
CSS
.txt-twisting-text {
--c: var(--txt-color, #3b82f6);
font-size: calc(var(--txt-size, 32px) * 1.9);
font-family: system-ui, sans-serif;
font-weight: 900;
line-height: 1.2;
display: inline-block;
color: var(--c);
letter-spacing: 0.02em;}
.txt-twisting-text-bands {
display: grid;
}
.txt-twisting-text-bands span {
grid-area: 1 / 1;
animation: txt-twisting-text-turn 4s infinite backwards;
animation-delay: calc(var(--i) * 60ms);
}
@keyframes txt-twisting-text-turn {
0%, 24% { transform: perspective(8em) rotateY(0deg); color: var(--c); animation-timing-function: cubic-bezier(0.55, 0, 0.45, 1); }
45% { transform: perspective(8em) rotateY(180deg); color: color-mix(in srgb, var(--c) 62%, #000); animation-timing-function: cubic-bezier(0.55, 0, 0.45, 1); }
66%, 100% { transform: perspective(8em) rotateY(360deg); color: var(--c); }
}
@media (prefers-reduced-motion: reduce) {
.txt-twisting-text, .txt-twisting-text *, .txt-twisting-text::before, .txt-twisting-text::after, .txt-twisting-text *::before, .txt-twisting-text *::after {
animation-duration: 0.01ms !important;
animation-iteration-count: 1 !important;
transition-duration: 0.01ms !important;
}
}Customizing this snippet
- Color: set
--txt-coloron the element or a parent. Currently previewing#3b82f6. - Font size: set
--txt-size. Every other dimension is inem, so the whole thing scales together. Currently previewing40px. - Speed: change the duration on the
transitionoranimationshorthand. Staggered delays are relative, so they keep their rhythm. - Reduced motion: the rule at the end of the CSS turns the motion off for people who asked their OS for less of it. Keep it.