Rotating Text in a Pill Badge
The changing word sits in a solid pill that squishes like jelly each time the next word rolls up into place. A vertical track with a repeated first word keeps the loop free of jumps.
Also known as: rotating badge text, pill word carousel, animated tag headline.
Available on
iOSAndroidthe web
HTML
<div class="txt-rotating-text-pill">Available on
<span class="txt-rotating-text-pill-badge">
<span class="txt-rotating-text-pill-window">
<span class="txt-rotating-text-pill-track">
<span>iOS</span><span>Android</span><span>the web</span><span aria-hidden="true">iOS</span>
</span>
</span>
</span>
</div>CSS
.txt-rotating-text-pill {
--c: var(--txt-color, #3b82f6);
font-size: var(--txt-size, 32px);
font-family: system-ui, sans-serif;
font-weight: 700;
line-height: 1.2;
display: flex;
align-items: center;
gap: 0.3em;
white-space: nowrap;}
.txt-rotating-text-pill-badge {
display: inline-block;
padding: 0.1em 0.55em;
border-radius: 2em;
background: var(--c);
color: #fff;
animation: txt-rotating-text-pill-squish 2s ease-out infinite;
}
.txt-rotating-text-pill-window {
display: block;
height: 1.2em;
overflow: hidden;
}
.txt-rotating-text-pill-track {
display: flex;
flex-direction: column;
text-align: center;
/* 3 words x 2s = 6s; the 4th span repeats the 1st so 100% matches 0% */
animation: txt-rotating-text-pill-roll 6s cubic-bezier(0.34, 1.45, 0.64, 1) infinite;
}
.txt-rotating-text-pill-track span {
height: 1.2em;
}
@keyframes txt-rotating-text-pill-roll {
0%, 23.33% { transform: translateY(0); }
33.33%, 56.67% { transform: translateY(-1.2em); }
66.67%, 90% { transform: translateY(-2.4em); }
100% { transform: translateY(-3.6em); }
}
@keyframes txt-rotating-text-pill-squish {
0%, 70% { transform: scale(1); }
80% { transform: scale(1.07, 0.9); }
90% { transform: scale(0.97, 1.05); }
100% { transform: scale(1); }
}
@media (prefers-reduced-motion: reduce) {
.txt-rotating-text-pill, .txt-rotating-text-pill *, .txt-rotating-text-pill::before, .txt-rotating-text-pill::after, .txt-rotating-text-pill *::before, .txt-rotating-text-pill *::after {
animation-duration: 0.01ms !important;
animation-iteration-count: 1 !important;
transition-duration: 0.01ms !important;
}
}Customizing this snippet
- Color: set
--txt-coloron the element or a parent. Currently previewing#3b82f6. - Font size: set
--txt-size. Every other dimension is inem, so the whole thing scales together. Currently previewing40px. - Speed: change the duration on the
transitionoranimationshorthand. Staggered delays are relative, so they keep their rhythm. - Reduced motion: the rule at the end of the CSS turns the motion off for people who asked their OS for less of it. Keep it.