Each word drops into the headline, then comes loose at one end: it swings on its first letter, wobbles and falls away before the next one lands. A damped swing in keyframes on a top-left pivot.
Also known as: hinge text animation, falling word swap, broken sign text rotator.
<div class="txt-hinge-rotating-words">Drop the
<span class="txt-hinge-rotating-words-words">
<span style="--i: 0">jargon</span>
<span style="--i: 1">excuses</span>
<span style="--i: 2">drama</span>
</span>
</div>.txt-hinge-rotating-words {
--c: var(--txt-color, #3b82f6);
font-size: var(--txt-size, 32px);
font-family: system-ui, sans-serif;
font-weight: 700;
line-height: 1.2;
display: flex;
align-items: baseline;
gap: 0.28em;
white-space: nowrap;}
.txt-hinge-rotating-words-words {
display: inline-grid;
color: var(--c);
}
.txt-hinge-rotating-words-words span {
grid-area: 1 / 1;
justify-self: start;
/* the pivot: top of the first letter */
transform-origin: 0.1em 25%;
/* 3 words x 2.8s = 8.4s */
animation: txt-hinge-rotating-words-hinge 8.4s infinite;
animation-delay: calc(var(--i) * 2.8s - 9s);
}
.txt-hinge-rotating-words-words span:not(:first-child) {
opacity: 0;
}
@keyframes txt-hinge-rotating-words-hinge {
0% {
opacity: 0; transform: translateY(-0.5em) rotate(0);
animation-timing-function: cubic-bezier(0.3, 1.5, 0.5, 1);
}
5.36% { opacity: 1; transform: translateY(0) rotate(0); }
21.43% {
opacity: 1; transform: translateY(0) rotate(0);
animation-timing-function: cubic-bezier(0.55, 0, 0.9, 0.45);
}
25% { transform: translateY(0) rotate(38deg); animation-timing-function: ease-in-out; }
26.79% { transform: translateY(0) rotate(24deg); animation-timing-function: ease-in-out; }
28.33% { transform: translateY(0) rotate(34deg); animation-timing-function: ease-in-out; }
29.52% {
opacity: 1; transform: translateY(0) rotate(29deg);
animation-timing-function: cubic-bezier(0.55, 0, 1, 0.45);
}
33.33% { opacity: 0; transform: translateY(1.2em) rotate(33deg); }
100% { opacity: 0; transform: translateY(-0.5em) rotate(0); }
}
@media (prefers-reduced-motion: reduce) {
.txt-hinge-rotating-words, .txt-hinge-rotating-words *, .txt-hinge-rotating-words::before, .txt-hinge-rotating-words::after, .txt-hinge-rotating-words *::before, .txt-hinge-rotating-words *::after {
animation-duration: 0.01ms !important;
animation-iteration-count: 1 !important;
transition-duration: 0.01ms !important;
}
}--txt-color on the element or a parent.
Currently previewing #3b82f6.--txt-size. Every other dimension is in
em, so the whole thing scales together. Currently previewing 40px.transition or animation
shorthand. Staggered delays are relative, so they keep their rhythm.