Three quick pen flicks burst from the corner of a word and it hops, the doodled 'look here' marks from landing pages. Three short SVG paths drawn one after another with pathLength="1".
Also known as: doodle emphasis marks, attention lines animation, sparkle lines around text.
<div class="txt-emphasis-lines-text">Brand <span class="txt-emphasis-lines-text-word">new<svg viewBox="0 0 40 40" aria-hidden="true"><path pathLength="1" d="M7 28 L5 9" /><path pathLength="1" d="M14 31 L29 16" /><path pathLength="1" d="M17 38 L36 36" /></svg></span></div>
.txt-emphasis-lines-text {
--c: var(--txt-color, #3b82f6);
font-size: var(--txt-size, 32px);
font-family: system-ui, sans-serif;
font-weight: 700;
line-height: 1.2;
white-space: nowrap;}
.txt-emphasis-lines-text-word {
position: relative;
display: inline-block;
margin-right: 0.5em;
color: var(--c);
transform-origin: 30% 90%;
animation: txt-emphasis-lines-text-hop 0.4s ease-out 0.3s;
}
.txt-emphasis-lines-text-word svg {
position: absolute;
left: 96%;
bottom: 62%;
width: 0.85em;
height: 0.85em;
overflow: visible;
fill: none;
stroke: var(--c);
stroke-width: 4.2;
stroke-linecap: round;
}
.txt-emphasis-lines-text-word path {
stroke-dasharray: 1 1.1;
stroke-dashoffset: 1.05;
animation: txt-emphasis-lines-text-flick 0.18s ease-out forwards;
}
.txt-emphasis-lines-text-word path:nth-child(1) { animation-delay: 0.35s; }
.txt-emphasis-lines-text-word path:nth-child(2) { animation-delay: 0.47s; }
.txt-emphasis-lines-text-word path:nth-child(3) { animation-delay: 0.59s; }
@keyframes txt-emphasis-lines-text-flick {
to { stroke-dashoffset: 0; }
}
@keyframes txt-emphasis-lines-text-hop {
40% { transform: translateY(-0.12em) rotate(-4deg) scale(1.08); }
}
@media (prefers-reduced-motion: reduce) {
.txt-emphasis-lines-text, .txt-emphasis-lines-text *, .txt-emphasis-lines-text::before, .txt-emphasis-lines-text::after, .txt-emphasis-lines-text *::before, .txt-emphasis-lines-text *::after {
animation-duration: 0.01ms !important;
animation-iteration-count: 1 !important;
transition-duration: 0.01ms !important;
}
}--txt-color on the element or a parent.
Currently previewing #3b82f6.--txt-size. Every other dimension is in
em, so the whole thing scales together. Currently previewing 40px.transition or animation
shorthand. Staggered delays are relative, so they keep their rhythm.