A slanted edge sweeps across the line while the text inside drifts the other way, so the reveal has depth. A clip-path polygon on the wrapper and a small translate on the text.
Also known as: diagonal text reveal css, clip path polygon reveal, slanted wipe text.
<div class="txt-diagonal-wipe-reveal"><span class="txt-diagonal-wipe-reveal-t">New season</span></div>
.txt-diagonal-wipe-reveal {
--c: var(--txt-color, #3b82f6);
font-size: var(--txt-size, 32px);
font-family: system-ui, sans-serif;
font-weight: 700;
line-height: 1.2;
display: inline-block;
padding: 0 0.2em;
white-space: nowrap;
color: var(--c);
/* the edge runs from the bottom point up to a top point 30% further right */
clip-path: polygon(0 0, 0 0, -30% 100%, 0 100%);
animation: txt-diagonal-wipe-reveal-wipe 1.1s cubic-bezier(0.45, 0, 0.2, 1) forwards;}
.txt-diagonal-wipe-reveal-t {
display: inline-block;
animation: txt-diagonal-wipe-reveal-drift 1.3s cubic-bezier(0.3, 0, 0.2, 1) both;
}
@keyframes txt-diagonal-wipe-reveal-wipe {
to { clip-path: polygon(0 0, 130% 0, 100% 100%, 0 100%); }
}
@keyframes txt-diagonal-wipe-reveal-drift {
from { transform: translateX(0.6em); }
to { transform: translateX(0); }
}
@media (prefers-reduced-motion: reduce) {
.txt-diagonal-wipe-reveal, .txt-diagonal-wipe-reveal *, .txt-diagonal-wipe-reveal::before, .txt-diagonal-wipe-reveal::after, .txt-diagonal-wipe-reveal *::before, .txt-diagonal-wipe-reveal *::after {
animation-duration: 0.01ms !important;
animation-iteration-count: 1 !important;
transition-duration: 0.01ms !important;
}
}--txt-color on the element or a parent.
Currently previewing #3b82f6.--txt-size. Every other dimension is in
em, so the whole thing scales together. Currently previewing 40px.transition or animation
shorthand. Staggered delays are relative, so they keep their rhythm.