Stoneware mug
$28
An online store product card: the item lifts and tilts while an Add to cart button slides up from the bottom of the photo. It also opens on keyboard focus through :focus-within.
Also known as: product card hover effect, ecommerce card hover, add to cart button on hover.
$28
<article class="hfx-card-add-to-cart">
<div class="hfx-card-add-to-cart-media">
<svg class="hfx-card-add-to-cart-mug" viewBox="0 0 48 48" aria-hidden="true">
<path class="hfx-card-add-to-cart-steam" d="M19 3.5c-2.2 2.5 2.2 4.5 0 7.5M26 3.5c-2.2 2.5 2.2 4.5 0 7.5"/>
<path class="hfx-card-add-to-cart-handle" d="M36 19.5h2.5a5 5 0 0 1 0 10H36"/>
<path d="M9 15h28v16a10 10 0 0 1-10 10h-8A10 10 0 0 1 9 31z"/>
</svg>
<button class="hfx-card-add-to-cart-add">Add to cart</button>
</div>
<div class="hfx-card-add-to-cart-body">
<h3>Stoneware mug</h3>
<p>$28</p>
</div>
</article>.hfx-card-add-to-cart {
--c: var(--hfx-color, #3b82f6);
font-size: var(--hfx-size, 16px);
width: 15em;
border-radius: 0.75em;
overflow: hidden;
background: #fff;
border: 1px solid color-mix(in srgb, #000 10%, transparent);
color: #1f2937;
font-family: system-ui, sans-serif;
width: 12em;
transition: transform 0.35s cubic-bezier(0.2, 0.8, 0.2, 1), box-shadow 0.35s ease;}
.hfx-card-add-to-cart:is(:hover, :focus-within) {
transform: translateY(-0.25em);
box-shadow: 0 0.9em 1.4em -0.9em color-mix(in srgb, #000 35%, transparent);
}
.hfx-card-add-to-cart-media {
position: relative;
display: grid;
place-items: center;
height: 6.6em;
overflow: hidden;
background: radial-gradient(circle at 50% 42%, #fff 0 22%, transparent 60%), color-mix(in srgb, var(--c) 16%, transparent);
}
.hfx-card-add-to-cart-mug {
width: 3.6em;
height: 3.6em;
fill: var(--c);
transition: transform 0.5s cubic-bezier(0.34, 1.56, 0.64, 1);
}
.hfx-card-add-to-cart:is(:hover, :focus-within) .hfx-card-add-to-cart-mug {
transform: translateY(-0.7em) rotate(-8deg);
}
.hfx-card-add-to-cart-handle {
fill: none;
stroke: var(--c);
stroke-width: 3.5;
}
.hfx-card-add-to-cart-steam {
fill: none;
stroke: color-mix(in srgb, var(--c) 55%, transparent);
stroke-width: 2.2;
stroke-linecap: round;
opacity: 0;
transform: translateY(0.25em);
transition: opacity 0.3s ease, transform 0.6s ease;
}
.hfx-card-add-to-cart:is(:hover, :focus-within) .hfx-card-add-to-cart-steam {
opacity: 1;
transform: none;
}
.hfx-card-add-to-cart-add {
position: absolute;
inset: auto 0.7em 0.7em;
padding: 0.65em;
border: 0;
border-radius: 0.6em;
background: var(--c);
color: #fff;
font: 600 0.8em system-ui, sans-serif;
cursor: pointer;
transform: translateY(calc(100% + 1em));
transition: transform 0.4s cubic-bezier(0.2, 0.8, 0.2, 1), background-color 0.2s ease;
}
.hfx-card-add-to-cart:is(:hover, :focus-within) .hfx-card-add-to-cart-add { transform: none; }
.hfx-card-add-to-cart-add:hover { background: color-mix(in srgb, var(--c) 85%, #000); }
.hfx-card-add-to-cart-body {
display: flex;
align-items: baseline;
justify-content: space-between;
padding: 0.75em 0.9em 0.85em;
}
.hfx-card-add-to-cart h3 {
font-weight: 600;
margin: 0;
font-size: 0.9em;
}
.hfx-card-add-to-cart p {
margin: 0;
font-size: 0.9em;
font-weight: 700;
color: var(--c);
}
@media (prefers-reduced-motion: reduce) {
.hfx-card-add-to-cart, .hfx-card-add-to-cart *, .hfx-card-add-to-cart::before, .hfx-card-add-to-cart::after, .hfx-card-add-to-cart *::before, .hfx-card-add-to-cart *::after {
animation-duration: 0.01ms !important;
animation-iteration-count: 1 !important;
transition-duration: 0.01ms !important;
}
}The same effect using Tailwind utility classes. No custom CSS or config needed.
<article class="group w-48 overflow-hidden rounded-xl border bg-white transition duration-300 hover:-translate-y-1 hover:shadow-lg">
<div class="relative grid h-28 place-items-center overflow-hidden bg-blue-50">
<svg class="h-14 w-14 fill-blue-500 transition duration-500 group-hover:-translate-y-2 group-hover:-rotate-6" viewBox="0 0 48 48">
<path d="M36 19.5h2.5a5 5 0 0 1 0 10H36" fill="none" stroke="currentColor" stroke-width="3.5" class="text-blue-500"/>
<path d="M9 15h28v16a10 10 0 0 1-10 10h-8A10 10 0 0 1 9 31z"/>
</svg>
<button class="absolute inset-x-2 bottom-2 translate-y-[calc(100%+1rem)] rounded-lg bg-blue-500 py-2 text-sm font-semibold text-white transition duration-300 group-hover:translate-y-0">Add to cart</button>
</div>
<div class="flex items-baseline justify-between px-3 py-3">
<h3 class="text-sm font-semibold">Stoneware mug</h3>
<p class="text-sm font-bold text-blue-500">$28</p>
</div>
</article>--hfx-color on the element or a parent.
Currently previewing #3b82f6.--hfx-size. Every other dimension is in
em, so the whole thing scales together. Currently previewing 16px.transition or animation
shorthand. Staggered delays are relative, so they keep their rhythm.