Arrow Button: CSS Button Style & Animation

Arrow Button

A pill with a round arrow chip at its end. Every few seconds the arrow pulls back, shoots out of the chip and a fresh one slides in behind it. Two arrows on one track, clipped by the chip.

Also known as: css button with arrow, next button css, arrow button animation.

Color Base size 18px Dark background Hold hover state

HTML

<button class="btn-arrow-loop" type="button">
  Continue
  <span class="btn-arrow-loop-chip" aria-hidden="true">
    <span class="btn-arrow-loop-track">
      <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M5 12h14M13 6l6 6-6 6"/></svg>
      <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><path d="M5 12h14M13 6l6 6-6 6"/></svg>
    </span>
  </span>
</button>

CSS

.btn-arrow-loop {
  --c: var(--btn-color, #3b82f6);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5em;
  padding: 0.75em 1.6em;
  border: 0;
  border-radius: 0.6em;
  font: 600 var(--btn-size, 18px)/1.1 system-ui, sans-serif;
  cursor: pointer;
  -webkit-tap-highlight-color: transparent;
  gap: 0.9em;
  padding: 0.35em 0.35em 0.35em 1.4em;
  border-radius: 2em;
  background: var(--c);
  color: #fff;
  transition: transform 0.2s ease, background-color 0.25s ease;}
.btn-arrow-loop-chip {
  display: block;
  overflow: hidden;
  width: 2.3em;
  height: 2.3em;
  border-radius: 50%;
  background: #fff;
  color: var(--c);
}
.btn-arrow-loop-track {
  display: flex;
  width: 4.6em;
  transform: translateX(-2.3em);
  animation: btn-arrow-loop-go 2.8s infinite;
}
.btn-arrow-loop-track svg {
  display: block;
  flex: none;
  width: 2.3em;
  height: 2.3em;
  padding: 0.6em;
}
.btn-arrow-loop:is(:hover, :focus-visible) { background-color: color-mix(in srgb, var(--c) 85%, #000); }
.btn-arrow-loop:active { transform: scale(0.96); }
@keyframes btn-arrow-loop-go {
  0%        { transform: translateX(-2.3em); animation-timing-function: cubic-bezier(0.4, 0, 0.6, 1); }
  10%       { transform: translateX(-2.6em); animation-timing-function: cubic-bezier(0.7, 0, 0.2, 1); }
  38%, 100% { transform: translateX(0); }
}

@media (prefers-reduced-motion: reduce) {
  .btn-arrow-loop, .btn-arrow-loop *, .btn-arrow-loop::before, .btn-arrow-loop::after, .btn-arrow-loop *::before, .btn-arrow-loop *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }
}

Customizing this snippet

Color: set --btn-color on the element or a parent. Currently previewing #3b82f6.
Base size: set --btn-size. Every other dimension is in em, so the whole thing scales together. Currently previewing 18px.
Speed: change the duration on the transition or animation shorthand. Staggered delays are relative, so they keep their rhythm.
Reduced motion: the rule at the end of the CSS turns the motion off for people who asked their OS for less of it. Keep it.

Arrow Button

HTML

CSS

Customizing this snippet

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